Jun 24 2008
Sale Killing Vending Booth Turn Offs, pt. 1
There are some things that sellers do that stop a customer cold. Increase your business by avoiding these sale killers!
Seller is unavailable
Yeah, I know, it can be incredibly boring to man a booth on a slow day. Before you get too wrapped up in that novel or get into a long phone call with friends, think about the impression it gives to passersby. Many people will continue to pass on by rather than interrupt a stranger’s phone conversation.
Booth reeks of sales desperation
You are so pumped up about your wares that you want the world to check them out. Resist the urge to oversell. Unless you’re a carnival barker, loudly advertising will only make you seem desperate.
Complaining
It’s really surprising to hear seasoned sellers do this, but I’ve heard it, long and loud. It isn’t necessary to complain about lack of sales, not enough big spenders, or the tastes and preferences of your customers! Even if the target doesn’t overhear it, how does this play to potential new customers?
More sale-bashers tomorrow, so come back
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