Jul 17 2008
3 More Sample Swatch Customizing Ideas
1. Seasonal. Put together seasonal squares so customers can start thinking about what they’ll want for the upcoming season. If the materials will only be available for a limited time, don’t forget to mention this.
2. Holidays. Same idea, but even more specific. This is an especially good idea for fabric swatches or holiday novelty yarns. Again, specify availability.
3. Festive Backing. This makes a big impact, especially if you’re using sample cards as a mailer promotion. Before you build a swatch sample card, glue festive wrapping paper to the outside. Now your card looks more like…a greeting card? Lol
I hope these ideas will help you to get the word out about your crafts. If you’ve had success with showing off samples, please share your secrets!
