Aug 06 2008
A Potential Customer Begs You to Use Accurate Measurements In Your Product Descriptions
I look at a lot of handmade merchandise each day online. It’s surprising to see how many craft pieces, art, and handmade clothing items are listed without some very basic information, like accurate measurements.
If there is no measurement info, you just lost a customer. Maybe that’s why that piece has a zillion views and no sale!
Sizes like small, medium, large, and one size fits most just don’t cut it online. Depending on what store and which country of origin, I can buy form fitting clothes in each of these sizes, no yo-yo dieting needed! Since you can’t try things on in cyberspace, these size labels are fairly useless.
This doesn’t only apply to clothing. I like to know how much space a new painting will fill before I order. How long are those earrings, anyway? Will that rope of hand carved beads look like a choker on me?
With no measurement I can’t tell, so I don’t buy.
