Aug 12 2008
Are You Promoting Your Crafts As Eco-Friendly?
A lot of handcrafts are environmentally friendly. They may use ‘people powered’ technology or machinery, saving energy resources. Many of the materials used are green as well, coming from natural sustainable sources. How do you let others know that every day is Earth Day in your workshop?
The first step is to evaluate your work and the methods and materials used to create it. The next is to learn the lingo. Some of the terms used to communicate eco-friendliness are fairly new and can sound confusingly similar if you’ve never used them.
The next series of posts will focus on how to tell what green practices and products popular crafts already use. You may attract a whole new group of interested customers by promoting your work differently. Best of all, it may require few or no changes to the way you’ve always worked!
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