Aug 14 2008
Learn the Lingo to Promote (and Sell!) Your Environmentally Friendly Crafts
There are key words and phrases green customers search for when they shop. By adding these tags to your items, you can increase your chances of being found!
We all know the terms reduce, reuse, and recycle, but the wording has gotten way more specific, trendy, and hip. Have you heard of repurposing, reconstructing, or upcycling? They all refer to the practice of using existing items to create something new.
Upcycle: An item is recycled to make an item of the same or increased usefulness or value.
Repurposed: Something is converted into a new item used for a different purpose. Value may or may not change.
Reconstructed: Take an item apart and rebuild it for a whole new look.
I wrote more about this here: http://www.associatedcontent.com/article/923781/top_3_trendy_ecofriendly_craft_terms.html
I had no idea what upcycle meant when I saw it used to describe what was, to me, a piece made of just plain old recycled materials. If I had to figure it out, I thought there was a good chance that others might be confused as well!
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