Aug 18 2008
Add A Free Gift To Make Customers Smile
The first priority of a successful craft for profit shop is to provide a quality item, fast and secure shipping, and stellar customer service. After this is done, a freebie is just a cherry on top.
When customers receive their orders, finding a small gift is an added bonus. Where I’m from, the practice of giving something extra along with a purchase is called lagniappe. It’s a great finishing touch to excellent service. Who doesn’t like presents?
Including free stuff is also another way to stand out from your competitors. When a customer has to decide between two similar products of equal quality and price, both sold by dependable shops, knowing that one store offers a surprise gift could be the deciding factor.
Next: What in the world should you add as a bonus gift?
