Aug 28 2008
Preparing Your Online Store For a Vacation, Evacuation, or Extended Absence
As much as we hate to do it, sometimes we have to walk away from our online stuff for a while. Here are a few tips for letting your customers know that you’ll be offline.
Without telling your life story, let customers know you’ll be away for a while. Otherwise, customers may continue to order, ask questions, or request information. When you don’t complete the transaction on time, your feedback and reputation may suffer. The customer may even think you’re a scammer and take legal action.
List your news in a prominent place on your start page. State the date you’ll be away and when you’ll return, if this is known. Tell them if you will be able to answer emails. List any shipping delays as well.
Copy and paste that information and add it to your shipping info page. Add it to your order form page or merchandise listings if possible. If this is too tall of an order, add it to the pages with your most popular items, such as sale or clearance pages. Send this information to everyone on your mailing list, too.
If you’re on a site that allows users an avatar, consider changing yours temporarily to say, “Vacation”, or “Away til ___”.
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