Sep 15 2008
Over Issuing Gift Certificates Could Cause Major Problems
Selling too many gift certificates could backfire on a small business in a big way. Since I recently blogged in praise of adding gift certificates to your craft store stock, it is only fair to warn against overdoing things!
The main problem people have when they start selling gift certificates is sort of like the trouble with a first credit card when the piece of plastic doesn‘t seem like cash. The dollar amount written on the front of that piece of paper actually equals that amount in goods or services.
It may feel like getting paid for nothing, but it’s really getting paid in advance for work you haven’t yet done.
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